Perception of Intelligence

Different cultures conceptualize and measure components of intelligence in various ways. Some cultures value a person’s ability to quickly process and respond to information. Other cultures may value one’s ability to consult with members of the same culture who have more life experience in order to solve problems. Still, other cultures value creativity, formal education, and literacy as a basis of intelligence. With so many variations in cultural beliefs, how do researchers ensure accurate measurements of intelligence among different cultures? For example, can standardized tests of intellectual ability from a Western culture adequately and appropriately measure the intelligence valued by Kpelle farmers in Liberia?

For this Assignment, consider how cultures interpret intelligence differently. Reflect on how various cultures measure intelligence. Use your Final Project culture of interest and, in addition, select another culture that defines intelligence differently. Consider how you might test different cognitive abilities (e.g., memory, organization, and visualization) in each of these two different cultures.

The Assignment (4–5 pages)

  • Describe the two cultures (South African and Arabic Cultures please) you selected and compare how each culture perceives intelligence.
  • Explain three cultural factors that might influence how intelligence is perceived in each culture you selected.
  • Explain how you might measure intelligence in each culture and why you selected this method.
  • Support your responses using the Learning Resources and the current literature.

Discussion Board

Students will be expected to post their initial Discussion Board posting by  Wednesday of each week. Discussion posts will be graded and late  submissions will be assigned a late penalty in accordance with the late  penalty policy found in the syllabus. NOTE: All submission posting times  are based on midnight Central Time.

Now that Michelle has all of the pieces of her marketing plan in  place, the board is ready to see the final plan. She is apprehensive  about this because the board needs to approve the plan for it to move  forward. It is imperative that the plan addresses all of the marketing  issues discussed to this point, and that it also includes a discussion  of how MM will measure the success of the plan after it has been  implemented. 

Primary Task Response: Within the Discussion Board  area, write 300 words that respond to the following questions with  your thoughts, ideas, and comments. This will be the foundation for  future discussions by your classmates. Be substantive and clear, and use  examples to reinforce your ideas.

Michelle is happy with how the plan is being put into place. The date  and time for the final board meeting has been set when she calls you.

“How will we know if the new product launch is a success?” she asks.  “How will we know if what you have suggested really worked? Since I  started this company as an entrepreneur years ago, I feel like  everything that happens here is my fault or my responsibility. Does that  make sense?”
“You’ve been so supportive to me during this whole process,” you say.  “Leave it to me. I’ll think about what you’ve said over the long  weekend and I’ll be ready to sit down and discuss the details as I  prepare the final draft of the plan.”

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

  • What will you measure to determine whether or not your new product plan for MM is a success?
  • What about a contingency plan?
  • Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

Five Step Marketing Research Approach

a minimum 350- to 525-word analysis that include the following:

  • Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
    • Advertising
    • Public relations
    • Traditional Digital marketing
    • New Digital marketing techniques (describe)
    • Direct marketing
    • Event marketing
    • Outdoor Advertising
  • Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
    • Coupons
    • Deals
    • Premiums
    • Contests
    • Sweepstakes
    • Contests
    • Samples
    • Loyalty Programs
    • Point-of-purchase displays
    • Rebates
  • Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
  • Discuss how your company could expand into the global market.
  • Examine promotional methods that could be used to market your lemonade globally.
  • Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

Merchandise Management and Pricing

(Merchandise Management and Pricing)

you will have been exposed to the spectrum of financial, merchandising, and pricing options available to a retail merchant.  You should be able to plan an excellent overall merchandising strategy for your store.

1.  Remind me of the name of your business and tell me where you plan to open it.

3.  From the text and any other sources, explain the merchandising strategy you plan to adopt.  Choose an assortment strategy from those in the text.  How wide and how deep will your product line be in terms of satisfying your target customer base’s needs for your category of products?

What specific brands do you plan to carry in each of your product categories?  Why will those brands appeal to your target customer?

How basic versus how innovative do you plan to be in merchandising?

How risky is your merchandising strategy and what are its disadvantages/

Describe how you would design the inside of the store, including the walking/shopping paths, the clustering of products, the themes, the signage, the ambiance, and any store atmospherics that you plan to add (pictures, music, etc).

If you want, you can show me your store’s name and the major signage in the actual colors and fonts that you would use (you can blow them up in size and actually design the signage in MS Word or in PowerPoint).  Show me the colors that would be used in creating the atmospherics of the business.

4. Who (demographically) would you would hire as your sales employees?  How would you train them?

5.  Describe your pricing philosophy for the store in general and for your major brands in some detail based on the principles and options in the pricing chapter of your text.

(Your Promotion Campaign)

Now that you have been exposed to nearly the entire spectrum of promotion strategies available to a retail merchant, you should be able to plan an excellent overall marketing campaign for your store.

Design a really appealing promotional campaign to launch your business.  Using your book as well as your good sense, explain to me where you would advertise, how you would advertise, what PR and event sponsorship activities you would engage in.

Go ahead and mock up any newspaper or billboard advertising, including copy for the ads.  You can use a graphics package, snips from the Internet, and so on.  What will your main them be in your advertising message?

What kind of radio stations would you use for advertising (if any)?  What would you emphasize in the ads?  What would you say in the copy?

What local television shows would you use for advertising (if any)?  What would you emphasize in the ads?  What would you say in the copy?  Who would be on the ads?

Go ahead and design a social media campaign to get the word out about your business.  How would you use Facebook, Twitter, and maybe even Foursquare to promote your business?  Would you consider Groupon or some other pricing promotion to start, or do you feel that might affect how people will think of your launch and your business?

Are there any other promotional opportunities you would try to take advantage of in launching your store?

Your major brands are likely to offer co-op advertising opportunities.  Discuss what it would take for you to take advantage of those opportunities in your launch.


Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three- to five-minute dynamic video, in which you present your full marketing plan from Assignments 1, 2, and 3.

Tips to prepare for your video:(You do not have to do the video, I need the content of what is to be said for the video written out). (ROUGHLY 4 PAGES)

  • Create note cards
  • Practice in front of a mirror and / or friends
  • Review materials thoroughly
  • Be persuasive
  • Be professional
  • Be creative
  • Have fun!


Create a two- to five-minute video presentation in which you:

  1. Present the major points of your marketing plan.
  2. Project your voice in order to clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.
  5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

3.  Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for new products or services.

e.   Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services.

White Paper- Amazon (Misleading 2 Day Shipping Policy )

•Executive Summary (on a page alone)

•Background+Clear articulation of problem (1-1.5 pages) (please see attached file for problem and background information)

•Different perspectives and possible solutions (1.5)

– please research on building trust, customer satisfaction, negotiating with vendor,  extend the policy shipping time, incentives that Amazon has provide for longer shipping.

•Your suggested solution and rationale (1.5)

instead of extending the exact policy shipping time. Amazon could provide a range (3 to 7 days shipping)

more incentive for longer shipping: no rush bonus- a free movie download, 5 dollars coupon for amazon Prime member

•Evidence supporting your choices

•Implementation Plan


•5-7 pages, size 11, double spaced APA

Week 1 Business Growth Overview dataset.

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and      decrease in revenue or type and/or category of business
  • Trends that are evident in      terms of revenue or type and/or category of business
  • Insights that would help      formulate marketing strategies to either continue growth or reverse      decline

· Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2: 

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

  • Name of Company
  • Location of Company      Headquarters
  • Name of Product or Service      selected
  • General description of company      (number of employees, revenue, type of ownership, web page, etc.)
  • General description of product      or service

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Consumer Behavior

Part 1

locate a current article that discusses marketing challenges, issues, or strategies related to a consumer product or service. The article should highlight how marketing is being used to respond to consumer behavior. Use an appropriate source (ex. Fortune, Business Week, The Wall Street Journal) to identify a current article (published within the last 5 years) that considers how consumers gather data and formulate decisions that ultimately guide their behavior.

Write a brief overview of this article, then respond to the following items:

  • identify key marketing challenge(s) and relate them to specific consumer behavior issues discussed in this module;
  • describe consumer behaviors in this particular situation, and discuss other, related consumer behaviors that may also be present in real-world situations;
  • propose marketing recommendation(s) and strategies; and
  • list some pros and cons of your proposed strategies.

The written article review should be about 1-2 pages and follow APA formatting (link to APA tip sheet). The paper should highlight the article’s main points, summarize consumer behavior issues, and offer some further strategies.


you need to research the web site of a company you are thinking of using for your assessment.

You should look at two comparable competitors and benchmark your chosen web site against them.

Who do you think the web site is targeting, consider the market segmentation?  This information should help you define two or three possible relevant personas.

Choose two possible customer journeys and critically identify some of the important touch points

Write a blog of 500-600 words. Make sure you include links to resources you think useful for your competitor analysis and customer analysis (including other blog posts, youtube videos and services such as Alexa, similarweb and Followerwonk).

Critical thinking and the application of academic theory are valued.

The mark scheme is in the rubric. The intention is that you write a blog post which helps research your company for the Company background


Choose any brand or company you are interested in and answer the following questions based on the brand/company you have chosen. You should elaborate and support your answer by using text book’s concepts and applying those concepts into the brand or the company you have chosen. Simply writing several words as answer will NOT get the credit. The assignment is worth 8 points. Points will be deducted if reference sources are not provided.

List Brand/Company’s Name:

1. Product

What kind of product is this company selling? Briefly list brand/company’s product lines

2. Place

What kind of distribution channel is this company/brand using?

3. Promotion

What is promotion mix? What is this brand/company’s promotion strategy?

4. Price

What is this company’s pricing strategy?

List reference sources (including websites, links where you got the brand and company’s information)

Marketing Management


BM350 Marketing Management

Directions: Be sure to save an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A: With Products, Is It Form or Function? 

The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.

Take a position: Product functionality is the key to brand success versus product design is the key to brand success.

Part B: Is the Right Price a Fair Price? 

Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service